Charity: Water

http://www.socialmediaexplorer.com/givingtuesday/water-changes-everything/

This organization is doing such a great thing and they are using social media as a way to spread the word. The organization called Charity: Water and they deliver safe drinking water to people in developing countries by using donated funds from people. They have really created a trusting relationship with the donors by using social media to track and update the donors on where their money is going. Because so many people are concerned with organizations that take donations but they never know where their money goes to, Charity: water does not make their donors feel like this. They show every dollar that has been given and where it is going. They also have GPS coordinates on a map that one can see where there money is going, whether it is going to a well in India or Africa. I believe they also have done a phenomenal job with spreading the word about their organization without being too overbearing or annoying to people. They created a brilliant campaign where people essentially "give up" their birthdays in order to raise money to go towards giving fresh and clean water to others in need. This is definitely a very good marketing strategy and it appeals to the emotions of consumers. The commercials in the article were very emotional based and made me feel like I wanted to do it too! I believe with social media one can persuade and quite possibly change the world. It is so awesome to see an organization use social media for good and not to spread nasty rumors about someone. I really think this could go viral and you never know, with social media we could change the world and no one would be drinking unclean water again!